Guides
How to Build a Self-Storage Referral Program
How to run a self-storage referral program: who actually refers, the FTC rules on incentives and reviews, how to record each referral, and what to measure.
Desk
Costs Desk
Budgets, quotes and the difference between the estimate and the invoice.
Guides
SBA loans self-storage: federal programs and eligibility
SBA loans self-storage: federal acquisition, construction, microloan and disaster options; USDA rural programs, eligibility and lender documents.
Guides
Sample self-storage quotes and the template behind them in 2027
Sample self-storage quotes show how a 10x10 unit at $145 a month is written up, field by field, plus the reusable template behind every customer quote.
Guides
Tax deductions for American self-storage owners and IRS Form 4562
Self-storage tax deductions run through IRS Form 4562, MACRS recovery periods, and the right entity structure. Here is how US owners claim them.
Guides
Fifteen self-storage location types, and the method for judging them fairly
Fifteen self-storage location types set side by side, with the comparison method, because no honest page can rank named sites it has never surveyed.
Guides
What to measure every month in a self-storage business for a small operation
Self-storage KPIs for the monthly review, ordered so each number triggers a specific decision, with the blind spot beside every measure that has one.
Guides
Daily operating checklist for a self-storage business for a small operation
A self-storage SOP checklist for opening, midday, and closing, written as things a manager ticks rather than as a description of how a facility should feel.
Guides
How to read twenty-five self-storage facilities without naming names
Self-storage facilities compared by structured visit: twenty-five observations to record on site, offered instead of a ranking of places nobody has inspected.
Guides
How a self-storage business hires people it can count on without the jargon
Hiring reliable self-storage staff with a work sample instead of an interview: what to test, how to score it consistently, and what the first month must cover.
Guides
How to start a self-storage business, in the right order
How to start a self-storage business, ordered by how hard each decision is to reverse, from land and unit mix through to the rental agreement and opening.
Guides
Self-Storage Equipment Checklist: The Re-Check Routine After Opening
A self-storage equipment checklist for after opening: re-check intervals by zone, who owns each check, spares to restock and records worth keeping.
Guides
Self-Storage Business Insurance: Exposures and Exclusions
Self-storage business insurance starts with facility and tenant exposures, then checks common exclusions and the factors that shape premiums.
Guides
Self-storage marketing as a funnel: demand, measurement, and concession math
A framework for self-storage marketing: event-driven demand, funnel stages to measure, concession payback, vacancy targeting, and ad compliance.
Guides
Self-Storage Pricing: Concession Math and Economic Occupancy
Self-storage pricing diagnosed through concession break-even and economic occupancy: why a full facility can miss debt service and what to check first.
Guides
Self-storage site selection and location guide: a closer look
Self-storage site selection as a screening protocol: defining the trade area, counting competing doors, testing the parcel, and scoring candidates in order.